Of course, there's always new tech coming down the pipe. However, just as many people refer to tissues as Kleenexes or web searching as Googling, the term ultrabook commonly refers to any premium ultraportable laptop, whether it carries Intel’s seal of approval or not.
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Much of this occurred as the PC world was first catching up to the original MacBook Air.
The “ultrabook” moniker was originally coined by Intel in 2012 and used to refer to a set of premium, super-thin laptops that met the chipmaker’s predefined standards.
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